Google Planner: An Effective Marketing Tool
If you are currently running a business, you will agree that choosing the right keywords us very tough. Optimizing your pages or campaigns for the wrong keywords may bring you lots of traffic, but it will bring you very few sales.
The importance of Google Planner
The importance of having a Google planner is the fact that it tries to optimize your pages or PPC campaigns for the keywords that are too expensive or competitive. There is no point in targeting keywords that are not competitive if there are thousands of guests but the latter do not want to spend money on it.
Take note that Google planner plans the whole thing including the best keyword to use. What keyword research is really about is identifying keyword phrases that have an incredibly excellent probability of making you money!
You also need to be focus more on searching keyword phrases that are connected with individuals who are searching to take action. Action Google planner are the phrases that will make you most profit.
For example, if a keyword phrase contains the word “buy” or “review”, it suggests that someone is looking to buy something sometime soon, either straight away or once they have read a review that confirms that their buying decision is a good one.
The best thing about Google planner is it helps you realize the intention behind the person typing such keyword. Were they simply searching for free advice and information, or were they looking for something with credit card in hand?
If you’re struggling to identify your intention, you could try running your keywords through the free Google Planner tool. Select the option to display the average cost per click for each phrase returned, and then sort the keywords by cost per click, highest to lowest. In general, the keywords that are generating the highest cost per clicks will be the ones with the most probable buying intent.
This follows since the advertisers are very much prepared to pay more for the keyword phrases that make them most of the money. So if advertisers are paying two dollars per click for a keyword, the ground is that the particular keyword is generating more sales.
In order to generate more cash, concentrate your online marketing efforts on optimising your sites and campaigns on the keyword phrases. The Google planner helps you to not simply choose keywords that generate the most visitors; you need to find keywords that will bring you the most cash.
There are some Google planner on the market today that will virtually automate the keyword research process.